A girl will fight to the death to defend her favourite mascara. The quest for the perfect formula – one that lengthens, volumizes, curls, and separates without clumping – is a holy grail pursuit. So we've lined up the best new contenders for 2017, including a thorough examination of Yves Saint Laurent's offerings. Let the battle commence!
By Jennifer George
The mascara market is a battlefield. A seemingly endless array of wands, formulas, and promises vie for a place in your makeup bag. 2017 saw several strong contenders emerge, each vying for the title of "best." While this article focuses heavily on YSL's contributions to the mascara arena in 2017, we'll also touch upon other highly-rated mascaras to provide a broader perspective and highlight what makes a truly exceptional mascara. After all, understanding the competition helps us appreciate the strengths of a particular brand.
The Contenders Beyond YSL:
Before diving into the YSL lineup, let's acknowledge some of the other mascaras that made waves in 2017. This will provide context and allow for a more informed comparison when we finally assess YSL's offerings.
1. DiorShow Pump 'n' Volume Mascara: This mascara was a frequent favourite among makeup artists in 2017, praised for its ability to deliver dramatic volume without the dreaded clumping. The innovative pump mechanism allowed for controlled dispensing of product, preventing excess build-up and ensuring a smooth, even application. Its rich, black formula coated each lash beautifully, adding significant volume without weighing them down. The brush itself was also cleverly designed, with densely packed bristles that reached even the tiniest lashes. Many makeup artists appreciated its versatility, as it could be built up for a more dramatic look or applied lightly for a more natural effect.
Mascara Recommended by Makeup Artists:
The DiorShow Pump 'n' Volume mascara wasn't alone in its popularity among professionals. Several other brands, including Too Faced Better Than Sex and Benefit Roller Lash, frequently appeared in makeup artists' kits. These mascaras often shared common characteristics: a long-lasting formula, excellent staying power, and the ability to create both subtle and dramatic looks. The preference for a particular mascara often came down to individual stylistic choices and the specific needs of the client. For example, a makeup artist working on a bridal look might prefer a more natural-looking mascara, while one working on a runway show might opt for a bolder, more dramatic effect.
Best Mascara for Fluttery Lashes:
Achieving that coveted fluttery lash look requires a mascara with specific qualities. A lightweight formula is crucial to prevent lashes from clumping or weighing down, while a smaller, more precise wand allows for careful coating of each individual lash, separating them for maximum impact. In 2017, many mascaras with a curved wand gained popularity for their ability to lift and curl lashes, contributing to that fluttery effect. The delicate separation provided by these wands is key to avoiding the spider-lash look, a common pitfall of volumizing mascaras.
Best Mascara to Lengthen Eyes:
For those seeking to dramatically lengthen their lashes, the choice of mascara is equally important. Mascaras designed for lengthening typically feature a longer wand with more sparsely-set bristles. This allows for the formula to coat each lash evenly from root to tip, extending their length without creating clumps. Formulas designed for lengthening often contain fibers that add length, creating a truly dramatic effect. The shape of the wand is also important; a straight, longer wand allows for precise application, reaching even the smallest lashes at the outer corners of the eyes.
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